The Ned, as I’m sure you’ve seen on Instagram, is the new whopper of a hotel from the Soho House chaps and Sydell Group – who own the lovely Nomad hotel in New York. It’s a beastly venture, just opposite Bank tube station, sitting in the old Midland Bank, meaning there are 9 restaurants, a roof terrace complete with swimming pool and even a boxing ring in the basement gym.
There is so much to do we don’t leave the building in 28 hours.
Our stay is during a soft launch period with 50% off to Soho House members – the reason being they’re very much finding their feet. We’re not able to check into our room until 6:30pm and our luggage doesn’t make its way up there till 10:30pm. There’s no turn down service and our mini bar is only half stocked. It had a touch of the Fyre Festival about it.
But it’s not all bad. The room, a “large”, is gorgeous. It’s old fashioned in style with furniture galore, all one-off pieces. There’s a bath tub in the room with every single Cowshed product you could wish for. Films are free which is another lovely touch.
The bathroom is also vast – the shower being big enough to fit a rugby club. Again there are Cowshed shampoos, conditioners and body washes in abundance. There really isn’t anything they haven’t thought of; toothbrush, toothpaste, deodorant – there are even condoms.
Food wise: we have a particularly good meal at Kaia, an Asian/Pacific hybrid, which serves the prettiest and tastiest poke bowl I’m yet to come across up at a long counter. We have a superb veal Milanese at Cecconi’s which is in the main hub of the hotel. And a less successful meal at the more casual Millie’s, where the food is served exactly two hours after our reservation.
The old bank reception is now home to live music, which starts late afternoon. It echoes around the huge foyer in the most charming of ways. There are two members areas, open to hotel guests too. The Vault Bar, surrounded by the former safety deposit boxes where you enter through the original safe door, which is very impressive.
And the roof with views across London like nowhere else. We have breakfast up there the next day which is all poached eggs with avocado and dairy free yoghurt fruit bowls. It’s decent and the service is super friendly. We leave our six packs at home so feel it best not to take a dip in the pool which has views of St Pauls in the distance. It’s a really lovely space.
It’s really easy to fall in love with The Ned – there’s so much to do and see and eat and drink that you’d have to be a right miserable sod not to. Yes, there were a few teething troubles but everything else was so impressive they didn’t seem to matter. This is certainly one hotel like no other.
Would we stay again? Yes.